- You’ve always wanted to do it, and it’s time.
- You have something important to say to the world–or to some specific piece of the world. (In marketing terms, the more specific, the better.)
- You want people–clients, prospects, and others–to understand what’s special about what you do and the way you do it.
- You know a great deal about your subject, but it’s not organized in your head. Writing a book is an opportunity to lay it all out clearly.
- You want to establish yourself as an authority, so that you can charge more as a speaker, a consultant, a coach, a financial adviser, an architect, or almost anything.
- You feel inferior to people with PhDs, and you want to even the score a bit.
- You don’t like any of the books in your field, and you know you can write a better one.
- You know you can sell a bunch of them and make lots of money.
- You want to get more respect from your employer and in your profession
- You know that a book can be the key to monetizing your expertise, to creating additional products, such as ebooks, podcasts, courses, reports, and more.
Questions? Comments? Add them below, or write to me.
