2008 October 31 | How To Write A Book

Some good SEO info

This blog entry tells what’s wrong with a lot of SEO — search-engine optimization — advice. Why should a book-writer care? Because whether you are just interested in promoting your book, or your book is part of a larger marketing strategy, “organic” (that is, non-paid) search-engine results are important to you.

In other words, when someone googles some of your keywords, you want your site to appear at the the top of the search results. That is what SEO is about, and what SEO consultants offer. The above-referenced blog entry tells you what to beware of.

Good LinkedIn discussion of self-publishing pro’s & con’s

A long string, but worth reading for the “in-the-trenches” commentary.

My opinion: Self-publish. Those opposed often want to avoid the responsibility for promotion; unfortunately, that rarely works. Even if you land a publisher, you must promote.

The dollars say: Self-publish. Retain control. Make more money. If the book takes off, you are in a much better negotiating position with major publishers. See Dan Poynter’s Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual)

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