How to pick the right title for your (non-fiction) book: Tips

The name of your book will cause it to be picked up — or not given a second glance. It includes a title and a subtitle. Here are some suggestions for picking good ones:

  • Pick a title that’s a grabber: “1001 Ways to Market Your Books – For Authors and Publishers”
  • Don’t let the lack of a title keep you from writing the book; you may need to finish the book before you find the title
  • If appropriate, name it, “How to (solve a particular problem) in only x (days, hours, whatever)”
  • Make an outrageous claim: “How to Write a Book in 14 Days!”
  • Invent a word: “Publishize”
  • The subtitle should explain the benefits: “The ABCs of Handwriting Analysis” has “Techniques and Interpretations” as subtitle. “Publishize” has “How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise”
  • Make a promise: “Lose 13 lbs. This Week!”
  • Brainstorm with friends or mastermind groups
  • Run a naming contest on your blog
  • Ask for feedback on Twitter, Facebook, etc.
  • Browse Amazon.com, your local bookstore, your local library
  • Keep a notebook with you to write down ideas

What are your ideas about book naming?

Comments
Susan Daffron commented on 29-Jan-2009 08:05 PM
Hi Joel, How cool to see my book title in your list ;-) I hope you enjoyed the book too. Happy New Year! – Susan Daffron