Archives for January 2010

You don’t need a coach to write your a book–just a method

Why is a book coach saying you don’t need a coach to write your book? Because most people don’t. The instructions in my free book–“The Simple Secret To Writing A Non-Fiction Book In 30 Days, At 1 Hour A Day!”–are simple and direct. Follow them, and your book will be done in much less time than you thought possible.

Check it out here.

Write a book with it? Yes. Plus all the emotion around the iPad announcement

I think it’s a cool device; so do most commentators. But this morning’s “day after” batch of stuff in the online press is full of whining, griping, nitpicking, sour-grapes-ing–it’s downright mean-spirited. (Including the puerile humor about the product name.) Best I’ve found so far is Engadget’s.

Apple’s ability to inspire awe, admiration, loyalty–and sneery nastiness–is clearly closely related to its business success.

I was happy to learn–see my post from yesterday–that there is an optional keyboard dock, as well as support for Bluetooth keyboards.

But will it help you write a book? The Apple iPad

By JENNA WORTHAM, NYT (click for full article)

After months of wild speculation, Steven P. Jobs has finally given Apple fans exactly what they have been asking for — a new iPhone-like tablet computer called the iPad starting at $499.”We want to kick off 2010 by introducing a magical and revolutionary product today,” said Mr. Jobs, Apple’s chief executive.

* * *

Should someone who writes books–or even just wants to write A book–plan to get an iPad? Well, on the “shiny things” side: It’s gorgeous, and if indeed its battery lasts 10 hours–what’s not to like?

Simply put–the lack of a keyboard. My main way to interact with my computer is via the keyboard. I type fast. I express myself easily.

I don’t need a lot of computation power. I do fiddle with pictures and videos, so I need some graphics power. But on most trips, I’d be happy with an iPhone and a keyboard.

Now the fact that one cannot connect a bluetooth keyboard to the iPhone is clearly a strategic marketing decision, not a programming challenge. I find it regrettable.

If the iPad has a similar limitation, it’ll be a while before I get one. I hope it doesn’t.

Update: Just watched the Apple iPad video. If it works as well as it does on the video, I may be ok with the on-screen keyboard. We’ll see.

Write a book: The proof IS NOT in the pudding

I saw yet another person making this silly declaration:

Dear friend and aspiring author: The correct version of this is, “The proof of the pudding is in the eating.” In other words, the test, or proof, of how good or effective something–like pudding–actually is, is when the something is put to its intended use. When you eat the pudding, you learn whether it is a good pudding. It may have looked nice and smelled great, but unless it tastes great, it is not a good pudding. </pedantic lecture>

FastPencil party at Maggiano’s

Build a business around your book

If you use a methodology like mine for writing a book about your area of expertise and interest, you are forced to organize your knowledge into clear, understandable chunks. You clarify your awareness of what the big issues and the small issues are, and how to communicate them to readers.

Besides establishing you as an authority in your field, the work you do on your book creates a treasure-trove of content and direction for additional products. Using your table of contents and notes, you can readily produce outlines for:

  • Teleseminars
  • E-books
  • Special reports
  • Courses delivered via autoresponder
  • Live courses
  • Keynote speeches
  • Workshops
  • On-line courses
  • Podcasts
  • and of course, additional books!

The structure of a book, which I believe should take the reader in a logical way from the question implicit in the book’s title to a clear answer, provides structure for your knowledge so that you can easily convey it to readers and clients.

That makes it possible to obey the dictum of my coach, Tom Antion: “To make money on the Internet, become a product machine!” Your expertise has value, and if you learn to package it and market it, you’ve got the business of your dreams.

Questions? Write me.

Jeff Saperstein, “Breaking the Silos”

I was at an amazing salon in Betsy Burroughs‘ SF loft last Thursday, and spoke with Jeff Saperstein about his latest book, “Breaking the Silos.” (Video length: 3:24)

Jeff Saperstein – Author from Joel Orr on Vimeo.

Bronia Bronkesh: Her story

Last year, I posted about having interviewed 88-year-old Bronia Bronkesh about her life, her escape from the Ukraine, the death of her relatives that remained behind in Sarni, and more. I promised a follow-up.

I didn’t know her daughter Sheryl was preparing a very complete one, with videos, audio recordings, pictures, and more. Here it is. (Thanks to Annette Jaffe, Sheryl’s sister.)

Why is this here, in Joel Trains Authors? First, because I am a Jew, and Bronia’s story is mine, too. Second, because writing a book can serve many purposes–marketing; professional promotion; and remembering and honoring our past and our ancestors. This website is the modern equivalent of a book, taking advantage of all that current technology offers for sharing sound and images.

How to write a book: My latest video tip

Write a Book: Structure from Joel Orr on Vimeo.

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