After the kidnapping

The snatch was successful. We left early on Tuesday morning, 6/9, Dalia’s 64th birthday. Only when we were on Rt 17, headed towards Rt 1, did I reveal our destination: Big Sur.

McWay Cove at Julia Pfeiffer Burns State Park
Image via Wikipedia

The (willing) captive was excited and happy.

Clouds dominated the morning sky. But I had ordered perfect weather for our time away, so I was confident that the sun would soon dissipate the overcast.

We drove south on Rt 1, enjoying the changing scenery. Strawberry picking was under way in numerous fields, recalling our days in fields in Israel.

Soon the road grew narrow, to one lane in each direction. And the ocean came into view–the glorious Pacific. Even under the pall of clouds, it was a deep blue-green. Lots of whitecaps. And huge rocks just off-shore, as if they had tumbled in from the shore. (Maybe they did.)

We began to stop at the frequent turnoffs, to view the incredible ocean, to catch glimpses of the wonderful private homes along the cliffs overlooking the water.

After the fifth or sixth such stop, the sun came out, as if on queue. And the beauty of the ocean took our breath away–again, and again, and again.

Something happened to my consciousness. The past, the future, concerns about other commitments, all disappeared. I brought no computer, and my iPhone’s battery retained a charge just long enough to tell me there was almost no ATT signal in Big Sur. And it didn’t matter at all. I was just there, fully present in each magnificent moment, taking pleasure in the redwoods, the rocks, the beaches, the birds, the people… and in Dalia’s glowing pleasure.

There was no time. There was wonderful food, magical moments, joyful intimacy. Lots of photos; see them soon on my Facebook page.

The next day, we stopped in more parks (Julia Pfeiffer Burns State Park is particularly recommended for its gorgeous waterfall and views of the ocean). We drove home by heading south past Cambria, then taking Rt 46 east to 101, and 101 north back to Mountain View. (Stopping to collect a whole flat of strawberries en route. There were actually some left when we got home… :-) )

Now we are home, blessed and changed by the experience.

What does this have to do with writing books? It’s a pattern: Kidnap yourself. Plan your route and your lodgings; campsites and motels in Big Sur are booked months in advance. Prepare as well as you can. (I left our traveling-snacks cooler in our kitchen in Mountain View.)

More than anything, commit: Give yourself to the process. The results will be life-changing.

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“What would Joel have said, had he blogged today?”

Tomorrow is my wife’s birthday, and I have prepared a kidnapping, to steal her away to a secret rendezvous in a place of beauty and nature. If we can force ourselves to return on Thursday, I’ll tell you about it. Meanwhile, please write your own blog entry in the comments, below… :-)

Your mind is a vat of viscous fluid

It has all kinds of stuff floating in it, at different depths. The stuff that is near or on the surface is consciously accessible to you; stuff that is a little deeper show up after a second or two of reflection.

Web 3
Image by MHBaker via Flickr

Deeper things–memories, knowledge–are associatively linked. They only show up when triggered by associations, experiences, feelings. It’s all the stuff you know, but you don’t know that you know. You can’t list it.

The process of clustering that I teach as part of my approach to writing books lets you get at this stuff. It empowers you to list what you know, but didn’t know that you know. It thus makes it possible to quickly identify the things you’re going to have to research, so that you don’t waste a lot of time wandering around Wikipedia or libraries.

Of course, the lists you can then make are useful for lots more than just writing your book. You can create other products: Courses; articles; ebooks; presentations; and more. There are limitless ways in which you can package your knowledge for presentation and sale, and my process lets you get at them with little effort.

To find out more about it, click here.

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FastPencil gets some ink

It was a good day at FastPencil.com. My friends at this Campbell, CA startup were featured on VentureBeat and in the Wall Street Journal.

Meanwhile, the new FastPencil Pointers podcast site–that’s with me and my buddy Bill Quain–is up, and the podcast is also available in iTunes.

All of which probably means it’s time for you to take a look at FastPencil.com and see what it has to offer authors and publishers. Good stuff.

Do you have to write your own book to have a book?

No. You can have someone do it for you.

Different people have different ways of working with authors. And of course, it very much depends on the type of book you want written.

I’m writing a book for an inventor/engineer right now. He does not intend to use it to market his services; he wants to simply put forth some of his ideas, many of which are quite provocative, into the world.

I’m speaking with another person who also has provocative ideas, but wants to use the book to build a speaking platform and additional products.

Different purposes, different processes. With the first book, we worked to come up with a detailed table of contents. Then I interviewed the man accordingly. Now I am turning those results into a manuscript.

And he wants me to be the author.

With the second, the client will be the author. I will structure, interview, and write. I don’t plan for my name to appear on the book.

In both cases, I will take care of the publishing, and consult on the promotion and sales.

Is this a good way to do things? That depends on your goals. My time–and that of anyone who you’d want to have write a book for you–is valuable. The question you have to answer is: How valuable is your time? Would you be better served creating new products for your business, or writing your book yourself? (I can help you do that, too, of course.)

Do you want it done quickly? What’s it costing you not to have a book out yet? When you consider the whole picture, the cost of having someone write a book for you might show up as a good investment.

There are other–less expensive–shortcuts to getting a book out. For example, I have a template-based book kit for coaches, and will soon have them for other professions. For a few hundred dollars, you can create a good book, and have it published inexpensively.

If you’d like to discuss your options and possible strategies, click on the calendar in the right-hand column to pick a time for a no-obligation strategy call with me.

Color brochure vs. book

Your book can replace your color brochure. Let’s do a simple comparison:

A brochure tells what you do, what benefits the prospect will get, and how to contact you.

A book can do all that–plus you have as many pages as you need to explain the uniqueness of your process and to share case histories of clients you’ve worked with.

A nicely designed and nicely printed brochure establishes your significance.

Your book establishes you as an authority, not just someone who was able to afford a fancy brochure.

Do you keep fancy brochures you get? No? Neither does anyone else. They throw them out as soon as you’re out of the room.

Do you throw away books? Especially books that have been inscribed to you? No, and neither do I. Your book will hang around your prospect’s office or home–probably forever.

What does a brochure say about you? That you have good artistic taste; that you invested in a nice brochure.

What does a book say about you? That you are an author–and therefore, an authority. An expert in your field.

A nice brochure is expensive–$3-$5 each, by the time you’ve paid a designer and printer.

A hundred-page book with a full-color cover is $1.10 in quantity 500–less in larger quantities.

So–what’s a better investment for you? Book or brochure?