Seth Godin is amazing, and you should follow his Domino Project. In this brief article, he summarizes a key point about publishing books that is overlooked by most authors and many publishers. Go there and read the whole thing.
The single biggest change in book publishing is this:
The industry was built around finding readers for its writers.
And new technologies and business models now mean that the most successful publishers and authors find writers for their readers instead.
Go here to read the whole short piece.


