Seth Godin: The single biggest change in book publishing

Seth Godin is amazing, and you should follow his Domino Project. In this brief article, he summarizes a key point about publishing books that is overlooked by most authors and many publishers. Go there and read the whole thing.

The single biggest change in book publishing is this:

The industry was built around finding readers for its writers.
And new technologies and business models now mean that the most successful publishers and authors find writers for their readers instead.

Go here to read the whole short piece.

 

Why can’t I see you?

Could it be because you are simply not showing up? I think it was Woody Allen who said, “80% of success is in showing up.” Whether concretely or metaphorically, your presence is required in your writing.

Other people can research and record the same facts. Other people might even share many of your opinions. But when I am drawn to a source of writing, it is usually because I am drawn to the writer. How are they like me? How are they different? What are their characteristic ways of expressing themselves?

I love to read the Dear Sugar column at TheRumpus.net. (Warning: Language is often strong.)  Sugar writes anonymously for now, and has reflected several times on this anonymity. Is she “showing up”? Oh, yes–often virtually naked in her openness and vulnerability.  Even though I don’t know her name, I feel I have a profound sense of who she is.

Journalists are taught to write without injecting their personality into their reporting. Some are more successful than others, but by and large, I don’t read news articles because of the byline. If I do read  them, it’s for the facts I hope they contain. Does this suit your writing purpose? If so, you can get lots of free education and tips at Poynter. You may want to start with Roy Peter Clarke’s 50 Writing Tools (the link is to a summary version; the whole list is well-worth reading and re-reading).

Malcolm Gladwell is another favorite of mine. In one sense, he is a consummate reporter, sharing his  research and insights  uncolored by the language of emotion. Yet in his choices oof what to research, what to report, which experts to interview, and how to report their stories, he shows up so clearly I have the sense I can identify his pieces without seeing who wrote them.

How can you show up?

  • Be yourself. Everyone else is already taken.
  • Be consistent; think about integrity, “being of one piece,” and hold yourself to it
  • Be reliable. If you are blogging, and commit to one post a week, don’t let your readers down. If you are writing a book, and promise a result in its title, make sure that a way to achieve the result is given to the reader by the last chapter.
  • Avoid “cute.”
  • Write English (or whatever language you are writing), not SMS/text-speak. (LOL!)
  • Care about your reader, and let it show.

Your thoughts? Please comment.

Can this new publishing model work?

Unglue.it is not even in beta yet, but it is raising a lot of eyebrows: Can you use a pledge campaign to raise money to induce a copyright owner to put their publication into the public domain? The owner gives up future royalties in exchange for a one-time payment, raised from a crowd of interested people in small amounts. (Compare Kickstarter.com)  It’s an intriguing thought, and I will be very interested to see if it flies. Here’s a brief video in which Unglue.it founder Eric Hellman is interviewed by my friend David Weinberger.

Get rid of “writer’s block” once and for all!

“Writer’s block” refers to a “stuck” state, in which the writer just can’t think of anything to write. Is it real? Is it a mental affliction requiring professional treatment? Depends who you ask.

overcoming writer's block - crumpled paper on ...If you think you are experiencing writer’s block, you are. Whether the condition is “real” or not, whatever that means, is irrelevant: you want to write, and you can’t. Here are some ways for you to get past the block; the writing is up to you.

  1. Copy. Pick a piece of any kind, whether or not it relates to what you are trying to write, and copy it. Keyboard, pen, or pencil, it doesn’t matter. By the time you are less than a page into it, you will have things to say.
  2. Freewrite. The classical creative writing exercise. Pick a word or a topic, and write for a prescribed period of time–say, 10 minutes. If you have nothing to say, say, “I have nothing to say!” Write gibberish. But do not stop until the 10 minutes have elapsed. If that didn’t break you through, drink a glass of water, and do another 10 minutes.
  3. As if. Get into a relaxed state, and ask yourself: “What would I write if I were not blocked?” Then write that. Or: “What would I say if I didn’t care?” Or: “What would I write if nobody knew it was me?”
  4. Force a template. In “Writing with Power,” Peter Elbow suggests picking any framework–say, a barnyard; a battlefield; your body; a factory; a meal–and assigning roles to the parts of what you’re trying to write: “Let’s say the cow is my main protagonist. The cow wants to get milked. What’s the role of the chicken? The goat? The tractor?” And so on. Assign roles, then write with the roles in mind.
  5. Model a writer you admire. Or one that you hate. How would Charles Dickens write what I’m trying to write? Jane Austen? Arianna Huffington? Rush Limbaugh?
  6. Read and take notes. This one is more of a tip for warding off writer’s block than for dealing with an attack, but it can work for either. Give yourself some time to read, and take notes about what you read. Keep the notes brief. When you go back to them, they will have the “juice” of your interest.
  7. Outline. “If I were able to write, what would come first? What would be my conclusion? How would I bring the reader from here to there?” Then outline each heading: “If this is the introduction, what should I say first? What’s the end of the introduction” Two levels should get you to where you can fill in the blanks.
Your thoughts? Please comment.

The 5 Elements Every Story Must Have

I think it was E. M. Forster who said, “‘The king died; the queen died’ is story. ‘The king died; the queen died of grief” is plot.” (Thanks, daughter Shir.) Events (real or imagined) recounted in chronological order are story; linking them in cause-and-effect relationships is plot.

Story has been called “the way we explain the world to ourselves” and “the way we explain ourselves to ourselves” (Anitra.net).

Deutsch: Porträt E. M. Forster von Dora Carrin...

People seem to be wired to appreciate stories. If you, as a writer (or speaker), want to grab and hold someone’s attention, you would do well to master the art of story.

What, then, is a story? What distinguishes a story from other bunches of words? Here are what I believe are the essentials of story:

  1. Cause and Effect. One thing must lead to another. A list of facts, events, descriptions, people, and so on, is not a story; a chain of events might be. You might call this, “plot.”
  2. Characters. The cause-and-effect chain must tie back to a character; it is the character with which we identify, and that is a crucial element of story.
  3. Transformation. A story is an account of transformation (usually of the protagonist), and may itself be transformational to the reader. If the reader identifies with the protagonist, they may undergo unanticipated changes.
  4. Setting. Where is it all happening? Time, location?
  5. Conflict and resolution. This is probably related to transformation, but not necessarily. There must be a conflict presented, and it must somehow be resolved by the end of the story.

OK, that’s my “stake in the ground.” What do you think is critical to story? I maintain that this is true for both fiction and non-fiction, and if any of these elements is missing, the reader will be unsatisfied. Please comment!

Help! I am baffled! Why did you come here?

For a couple of years my blog here has toddled along with a slowly growing audience, until recently averaging about 50 visits per day. Suddenly, last week, I had 5,000, then 12,000 visits.

They were all coming from StumbleUpon. No spam, just real visitors. Needless to say, I was thrilled!

But then I was perplexed. It coincided with me publishing the post, Do you make these 3 disastrous book-writing mistakes? It is a good post, but not dramatically better, or even different from, all my many other posts.

Also, only about 10 of these visitors have left comments (all interesting ones). Only a couple have signed up to receive the blog posts by email. And only a couple have bought my $9.97 ebook on writing a book.

StumbleUpon

So here are my questions: What is it you are seeking here? What can I provide to you that will make you want to visit again? Please respond by commenting on this post, and I promise to give you more of what you want!

Thank you!

 

How to lose your reader’s attention–quickly

Whether it’s a blog post, an article, or a book you’re writing, your challenge is get the reader’s attention and hold it until you’ve delivered your message. It’s not always easy, but it doesn’t have to be difficult. Just:

  • Know your audience
  • Understand their pain
  • Address their pain with real help

They will stick with you all the way through, to get what they want: Relief. Stick to those simple rules and your following will grow quickly, and remain loyal

Losing your reader’s attention is much easier. And to lose it quickly, you can:

  • Address everyone.  When I read, “All of you are aware…,” I’m moving on. “All of you”? Hey, it’s just me here, reading! There’s no crowd with me; it’s just me and you, the writer, and you just lost me. Better: “You are probably aware…”
  • Be disrespectful. “You and every other poor jerk…” Is that supposed to be cute? I didn’t come here to be put down. Or to be grouped with all the “poor jerks.” Better: “You may have wondered, as have others…”
  • Make false assumptions. “We both know you can’t resist temptation.” Really? Maybe you know that about you, but you certainly don’t know that about me. You must be talking to someone else. Bye. Better: “Many people find it difficult to resist…” Let me decide if I am one of the many.
  • Be obviously insincere. “When I heard the news, I immediately thought of you.” Yeah? Is that why you addressed me as “Dear {firstname}”? Listen, I know you are writing to a list–probably a large one. Stuff like this just lets me know you think I’m an idiot. Better: “When I heard the news, I immediately thought: ‘Everyone on my list needs to know this!’”

Can you add to the list? Please comment.