Your book’s title is important to its impact. If the title is not a grabber, the prospective reader will not open the book.
So–how to name your book? As I’ve mentioned, a lot of the advice that applies to copy writing applies to book titles. Here are 7 characteristics of a successful title; make sure your book’s title has at least one of them:
- Make it the answer to a question. Questions are memorable. And they are “open loops’; the reader’s brain seeks an answer, a place to find closure. A good title addresses a question that is plaguing the reader. “But Is It Art?” by Nina Felshin includes the question in the title. “Plants and Landscapes for Summer-Dry Climates of the San Francisco Bay Region” by East Bay Municipal Utility District Conservation Staff answers a very specific question.
- Make it targeted. You need to know exactly who you are addressing with your book. And your book’s title must promise to address a major pain that they are experiencing, like “Flat Belly Diet!” by Liz Vaccariello; or “The Official SAT Study Guide,” by the College Board. These speak to people lacking a flat belly and to those studying for the SAT.
- Make it address primal issues. Life and death, health, love, children–these are emotion-fraught topics. Even if your book is technical, your title will draw more attention if it mentions mortality, sex, or body functions, even if these are used only metaphorically. “The Age of Virtual Reproduction,” by Spring Ulmer. “I Miss You: A First Look at Death,” by Pat Thomas and Leslie Harker.
- Make it a promise of a benefit. “Beyond Anger–A Guide for Men: How to Free Yourself from the Grip of Anger and Get More Out of Life,” by Thomas J. Harbin. “Think and Grow Rich,” by Napoleon Hill.
- Make it a “how to.” When looking for a book, people are often trying to find out how to do something. Good titles: “How to Make People Like You in 90 Seconds or Less,” by Nicholas Boothman; “Mushrooms: How to Grow Them,” by William Falconer.
- Make it a command. How about “Wreck this Journal,” by Keri Smith? “Do the Work,” by Steven Pressfield? “Cook Like a Rock Star,” by Anne Burrell and Suzanne Lenzer?
- Make it almost familiar. “The Rise and Fall of the Third Reich,” William Shirer, harked back to “The Decline and Fall of the Roman Empire.” “An Inconvenient Book,” by Glenn Beck and Kevin Balfe, played off of Al Gore’s “An Inconvenient Truth.”