Dear Coach,
You're frustrated. You've tried all kinds of ways to get new clients -- networking, advertising, and more. You've gotten beautiful business cards, a gorgeous website, and a fancy color brochure.
But your business is still not growing.
Now picture this:
You hand your beautiful, perfect-bound 48-page book to your prospective coaching client. Your face is on the cover. "This book will tell you exactly how I will help you achieve your goals," you say. "It also reveals my background. And it has links to some resources you'll be able to use right away."
The prospect examines the color images on the cover and flips open to the table of contents. "Wow! Thanks! Does it tell me how to reach you?" she says. "Of course," you respond. "My phone number, website, and email are in there. But why don't you give me your card? I'll call you tomorrow at 10, so you can tell me more about the challenges you're facing."
You have just established your uniqueness. And you've probably just landed a new client.
* * *
OK -- I don't have to be a mind-reader to know your questions:
- "How can I produce such a book? I have difficulty even writing an article!"
- "How would I even know what to say?"
- "How can I afford to hand out a color-cover, perfect-bound book to prospects?"
Let's take these one at a time: (Click here for more)