Unless you know why you want to write a book, you are unlikely to produce one. If you know why, you have a good chance of knowing who your readers will be. And if you know that, you can figure out how to reach them.
There are lots of reasons to write a book:
- To bring your message to the world
- To record your life for posterity, or at least for your family
- To teach something
- To entertain
- To draw attention to yourself, your company, your product
- To organize your thoughts and knowledge about a subject
- To establish yourself as an expert
All0w yourself to invest time in discovering your “why.” Develop an intense curiosity about it. When an answer occurs to you, write it down. Then ask yourself, “And what will that get me?” Write down that answer, and ask again: “And what will THAT get me?” Stop only when you start to repeat yourself.
Now that you know why you want to write a book, think about your audience. Who are they? What do you want to tell them? Why will they want to read it? And where will you find them? The more detailed your answers, the better and more successful your book will be.
Your “why” will keep you going. It will give you the strength you need to finish your book and to promote it. Find your “why.”