You’re writing a book. At some point, you will want to sell it, and other things — coaching services, other products, etc. To do this, you will have to write sales copy, and that is very different from writing a book.

For a wonderful summary/introduction to the topic, read Michel Fortin’s blog post here. Michel is one of the leading copy writers on the Web today.

This blog entry tells what’s wrong with a lot of SEO — search-engine optimization — advice. Why should a book-writer care? Because whether you are just interested in promoting your book, or your book is part of a larger marketing strategy, “organic” (that is, non-paid) search-engine results are important to you.

In other words, when someone googles some of your keywords, you want your site to appear at the the top of the search results. That is what SEO is about, and what SEO consultants offer. The above-referenced blog entry tells you what to beware of.

Read what PR strategist Patricia Vaccarino says about “brand fitness”:

Branding is no longer only for celebrities.  Now in order to be seen and heard above the din, and to reach the right target audiences, everyone must build a brand identity.

Read the full text of this excellent article here.

I just found out that my “Write Your Book in 30 Days — or Less!” workshop is scheduled for this most appropriately named day! Here’s what the day’s originator, John Riddle, says about it at www.ilovetowriteday.org:

“My goal for I Love To Write Day is to have people of all ages spend time writing. They can write a poem, a love letter, a greeting card, an essay, a short story, start a novel, finish a novel…the possibilities are endless. But I want people to take the time to put their thoughts down on paper. They will be amazed at the results. Writing can be fun, but also challenging. People need to be challenged, and writing is but one of many creative ways to express yourself. I am very excited because ‘I Love To Write’ Day activities are already being planned all across the United States. For many people, that will be the beginning of their writing career. ‘I Love To Write’ Day has the potential to launch the career of the next John Grisham, Mary Higgins Clark, Stephen King, or Toni Morrison.”