Your book can replace your color brochure. Let’s do a simple comparison:

A brochure tells what you do, what benefits the prospect will get, and how to contact you.

A book can do all that–plus you have as many pages as you need to explain the uniqueness of your process and to share case histories of clients you’ve worked with.

A nicely designed and nicely printed brochure establishes your significance.

Your book establishes you as an authority, not just someone who was able to afford a fancy brochure.

Do you keep fancy brochures you get? No? Neither does anyone else. They throw them out as soon as you’re out of the room.

Do you throw away books? Especially books that have been inscribed to you? No, and neither do I. Your book will hang around your prospect’s office or home–probably forever.

What does a brochure say about you? That you have good artistic taste; that you invested in a nice brochure.

What does a book say about you? That you are an author–and therefore, an authority. An expert in your field.

A nice brochure is expensive–$3-$5 each, by the time you’ve paid a designer and printer.

A hundred-page book with a full-color cover is $1.10 in quantity 500–less in larger quantities.

So–what’s a better investment for you? Book or brochure?

Filed under: book love • book printing • marketing • planning • publishing • write a book

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