Let’s face it, writing a book is a non-trivial undertaking. I mean, you’ve been thinking about it for–how long now? A year? Five? Surely if it were important or could make a significant difference in your business, you’d have realized it and just gotten it done.

Think about all the things you have to do to write a book:

  • Define your audience
  • Find something that is a “pain point” for them
  • Be able to articulate what you can do to resolve their pain
  • Let your readers know know a bit about what your approach has done for others who used to have their pain
  • Write the book
  • Get a cover designed
  • Get the book printed
  • Start handing it out or selling it

That sounds like a lot of work–at least 30 days’ worth, at 1 hour a day. Do you really want to spend your time that way? Wouldn’t you be better off:

  • Attending referral clubs and networking groups
  • Handing out business cards
  • Making cold calls
  • Handing out more business cards
  • Trying to explain how you help people, while
  • handing out still more business cards
  • Designing and printing a $5/each color brochure
  • Investing in a $5000 website

Don’t these things make so much more sense than writing a book that will cost you $1.10 (quantity 500) and will credentialize you, establish your authority (author=authority), differentiate you from your competition, and actually give you something to sell AND a basis for creating additional products?

Of course they do. I knew you’d see it my way.

Filed under: book love • book printing • book writing • steps to write a book • write a book

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