Write a book. Start your own Internet business.
It was a good day at FastPencil.com. My friends at this Campbell, CA startup were featured on VentureBeat and in the Wall Street Journal. Meanwhile, the new FastPencil Pointers podcast site–that’s with me and my buddy Bill Quain–is up, and the podcast is also available in iTunes. All of which probably means it’s time for [...]
No. You can have someone do it for you. Different people have different ways of working with authors. And of course, it very much depends on the type of book you want written. I’m writing a book for an inventor/engineer right now. He does not intend to use it to market his services; he wants [...]
Your book can replace your color brochure. Let’s do a simple comparison: A brochure tells what you do, what benefits the prospect will get, and how to contact you. A book can do all that–plus you have as many pages as you need to explain the uniqueness of your process and to share case histories [...]
My friend Bill Quain says that the four most important words for an author are: “Tell them a story.” In years of writing and public speaking, I have found no more powerful instruction for a communicator. Ira Glass – Image via Wikipedia So what’s a story? From Google: “A message that tells the particulars of [...]
If you want to build an audience of people who know you, like you, and trust you, you need to be yourself. Which should be a relief, because you have no competition for that role. But if instead you try to sound like someone else, or like something you are not, you are sure to [...]
Literally? Nothing. A book, even one with a cover, and your name and face on it, and marvelous content describing your uniqueness, and the uniqueness of your approach to your clients’ greatest pain, will do nothing for you. Nothing. However, you can do a lot with your book. You can use it as a key [...]