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Continue reading...June 6, 2012 by Leave a Comment
Wonderful infographic on creativity from Copyblogger
May 23, 2012 by Leave a Comment
Comma, comma, comma, comma, com-comma
(My goofy title is an allusion to the first line of “Handy Man,” of which Wikipedia says: “Handy Man” is a rock and roll song credited to singer Jimmy Jones and songwriter Otis Blackwell. It was originally recorded by The Sparks Of Rhythm, a group Jones had been a member of when he wrote it, [...]
Continue reading...May 16, 2012 by Leave a Comment
Painting with Numbers
“Presenting financials and other numbers so people will understand you.” That’s the subtitle of “Painting with Numbers,” a book by my client, Randy Bolten, that’s just out from Wiley. It’s getting enthusiastic reviews from sources as diverse as academics, bankers, politicians, and IT professionals, and its initial sales are gratifyingly strong. From the book’s introduction: [...]
Continue reading...April 26, 2012 by 1 Comment
The best thing to happen to my writing
Susie Brown wrote this guest post: There I was, in the middle of writing a very important article, and the craziest thing happened. My laptop’s keyboard, which I had always been so trusting of, failed me. At first, the “backspace “ button just started looking a little bit out of place. But then the right [...]
Continue reading...April 18, 2012 by Leave a Comment
What’s your “why”?
Unless you know why you want to write a book, you are unlikely to produce one. If you know why, you have a good chance of knowing who your readers will be. And if you know that, you can figure out how to reach them. There are lots of reasons to write a book: To [...]
Continue reading...April 1, 2012 by Leave a Comment
It’s coming! Get ready!
March 23, 2012 by Leave a Comment
Tell a story. But how?
Humans love stories. “Once upon a time…” immediately engages us. I don’t know why; I’m not sure anyone does. But if you just list facts or events, you will lose your audience quickly. If you tell a story, in which one thing leads to another, reveals a conflict, and ultimately resolves in one way or [...]
Continue reading...March 15, 2012 by 2 Comments
The publishing war is over; self-publishing wins
I’ll start from the conclusion. Here’s why you should ONLY self-publish, and not seek a publisher: You get to market MUCH more quickly by self-publishing (days or weeks versus a year or more) You keep your intellectual property; you can reprint, translate, sell movie rights, go to multiple distributors without limitation You keep 70% or [...]
Continue reading...March 5, 2012 by 7 Comments
Be yourself–except for sometimes
This week, Jews all over the world celebrate Purim, the feast commemorating the rescue of our people from genocide at the hand of the wicked Haman, in the kingdom of Shushan. (Get the full scoop in the Book of Esther, in any Jewish or Christian bible.) The traditional celebration involves reading the Scroll of Esther [...]
Continue reading...February 27, 2012 by Leave a Comment
The joy of marketing
Your marketing is killing your business. Let me rephrase: Unless your marketing is bringing you more business than you can handle, it’s pulling you down the drain. There is no middle ground in marketing. So which is it? If you are like 90+% of authors and solopreneurs, you don’t have all the clients you want, [...]
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