Stop writing. If you’ve been filling pages, online or off, just stop. Don’t throw it out; it may fit in your book. But that’s not on the critical path to getting your book done. Identify your audience and their pain. If you don’t know to whom you are writing, you are unlikely to have a [...]
March 26, 2010 By Leave a Comment
4 things you can do today to get your book going
March 25, 2010 By 1 Comment
I woke up to a rainbow
It rained last night. When I awoke around 7:15, the sky was battleship grey. I decided to shut my eyes for a few more minutes. When I opened them again, at about 7:30, the sky was even a bit darker. But there in awesome glory was a rainbow. I sleepily raced for my camera and [...]
March 24, 2010 By Leave a Comment
Surprised by people
Your book is going to be read by people. Do you know anything about them? If you say, “Well, whoever is attracted to it will read it,” you are right. But you will attract more of the kind of people that you want to reach if you know something about them. I’ve written about having [...]
March 19, 2010 By Leave a Comment
Your book stays
While I help authors of all kinds of books, my main focus is on people who want to enhance their business presence and their client-getting abilities by writing a book. So I want to remind you of some the benefits of having a book to share with prospects: If you write a book, that makes [...]