IRex is providing additional details about the marketing of their new digital reader in the US this fall–which will be sold through Best Buy, where the NYT reports that the chain “is training thousands of its employees in how to talk about and demonstrate devices like the Sony Reader and iRex, and adding a new area to its 1,048 stores to showcase the devices.” Up until now, the retailer has sold ereaders online and only “in limited tests in stores.” Best Buy svp for entertainment Chris Homeister says “we feel that this is a technology that is beginning to emerge and that we can bring a unique experience to the marketplace.”

iRex is pricing their new device, which will be on sale by next month, at $399. With a previously-announced 8.1 touchscreen, it’s bigger than a regular Kindle/Sony Reader but smaller than a SuperKindle/Plastic Logic reader. Verizon has been announced as their provider of wireless access–and unlike Kindle, the iRex’s wireless chip will allow it to connect, and download reading material, outside of the United States.
iRex site
NYT

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