Is it internal or external?
Internal: Do you want to write a book to express yourself? Do you feel you have a story to tell, something to teach, something to record? Those are great reasons for writing a book, and my BookProgram method–described in my free book, which you can get by clicking on the link in the header of the blog–will serve you well. Follow it, and you will get your book written. Well. And quickly.
External: Is your main reason for writing a book to accomplish something beyond getting a book out there? Is it to be a source of income? A door-opener for your speaking, coaching, advisory, therapeutic business? Will it serve as a way to attract customers to your other products, such as ebooks, courses, recordings, membership sites, and more? If this is your motivation, my method will really shine for you.
Whichever point of view you are coming from, you would do well to “consider the end from the beginning,” in the words of Stephen Covey (The Seven Habits of Highly Successful People). What will you do with the book once it’s finished? If it’s internally motivated, you will want to think about the communities who will be interested in it, and how to reach them.
If it’s to serve an external function in your business, you should plan what products you’ll derive from the book material, how you’ll price them, and how you will promote them.
In either event, your book should have its own website, where people can order it and sign up to remain in touch with you–through your newsletter, your autoresponder sequences, or in other ways.
Being aware of your book-writing motivation will help you take the book to its next step. There’s a lot to think about–and it’s worth thinking about.
You can do it. And you should.
