Writing a book? Short of ideas? Go to Google.com. Do a search on anything related to your topic. Click on “Show options,” in the upper left. A sidebar will appear, in which you will find, “Blogs.” Click on “Blogs.”
You’ll get pages of blogs related to your topic. Some of them will have interesting conversations, which should inspire you.
One of the best pieces of sales advice I ever heard was, “Enter into the conversation that is already taking place in your prospect’s head.” By going to blogs on “how to write a book” (one of my keywords), for example, I do just that: I find out what influential people are talking about, and what their followers are saying. That goes a long way toward entering into that head conversation.
