While I help authors of all kinds of books, my main focus is on people who want to enhance their business presence and their client-getting abilities by writing a book. So I want to remind you of some the benefits of having a book to share with prospects:

  • If you write a book, that makes you an author. An author is an authority. Whatever your area of endeavor, it’s not likely that many–or even any–of your direct competitors have written a book. The mere fact of having written a book sets you apart.
  • The process of writing a book–well, my book-writing process–forces you to take the information in your head, and put it into a form that is easy to communicate. A form that can easily serve as the basis for a wide variety of additional products. You can sell each of those products, and generate a separate income stream from each.
  • A book is a product you can sell. Many authors who are also public speakers find that after they have negotiate their speaking fee, it is easy to say, “Would you like everyone in the audience to have a copy of my book on the subject? Its cover price is $19.95, but I’ll be glad to provide 500 copies for $12 each.” (Your cost: $3/book.) Meeting planners generally agree enthusiastically.
  • Books are revered in our culture. We happily throw away expensive color brochures–at least, I do–but we keep books. You don’t throw away a book. Consequently, your book hangs around your prospect’s office or home, a constant reminder of who you are and what you offer.

    And if you’ve followed my recommendation, your website‘s url is in the footer of every page of the book. So when the book-owner decides to contact you, you are only a click away.

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Filed under: book love • marketing • publishing • write a book

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